In the face of all of this Dr. Shergold believes that CSR can survive my emphasizing its ability to show the public a corporations internal values. The public at the moment wants to see businesses which are reliable and sustainable, credible, and profitable by means which are legal and reputable. CSR then needs to respond to that desire by calling attention to the corporations who have survived and acted honorably, and in doing so the group pressure to behave ethically is increased.
economic, social and environmental landscape directly affects their relationships with stakeholders, in particular investors, employees, customers, business partners, governments and communities. The Asia Pacific context is distinct. On the one hand, there are long-standing traditions of respect for family and social networks, and high value placed on relationships, social stability and education. Diverse religions and cultures also bring distinct attitudes towards community social behavior and engagement as well as support and philanthropic contributions. Governments in the region also play distinct roles – often stronger in terms of influence on economic and social priorities, yet not as advanced in terms of social safety nets. This has resulted in the drivers for corporate citizenship being very different from those in other regions. Many of the large corporations in Asia Pacific are private, and many do not have the same public pressures on corporate behavior that public companies in Europe and North America have for progress on corporate social responsibility, although this is changing. Yet many of the larger companies in Asia Pacific have strong localized philanthropic programmed. Also, regional companies that are engaged in supply chains of major global corporations and local affiliates of global corporations from Europe and America have significant pressures and a strong business case to develop corporate citizenship policies and practices within the region, not least on the environment, human rights and labor standards. World Economic Forum & CSR The World Economic Forum has recognized the importance of corporate social responsibility by establishing the Global Corporate Citizenship Initiative. The Initiative hopes to increase businesses' engagement in and support for corporate social responsibility as a business strategy with long-term benefits both for the companies themselves as well as society in general.
communication through its corporate website - PURE
Corporate social responsibility or CSR can provide organizations with benefits many benefits especially in relation to their working environments. CSR is the ideal of turning an organization into a citizen within the community it is working in, by making a concerted effort to commit services to their environment.